Creative Link Building

Links are the most important factor in the SEO mix and while there are many ways to actively get links to a website the most valuable links are built naturally. This is because if a site has awesome content, people will want to talk about it and share it, therefore will add a link to it. This kind of link building is referred to as “creative link building”.  Another popular way of describing this process is the creation of “link bait”.

What are the benefits of creative link building?

  • Increased links
  • Increased quality links
  • Good distribution of domains linking to the site
  • Promotion of the link increases traffic to your website
  • Increased brand awareness
  • Search engine rankings are raised
  • Increased domain authority
  • Increased competitive advantage
  • Increased link power

Our process for creative link building is heavily customised for each client. The process we follow is outlined below. If you want to find out more about link building explore our site to find out more.

Idea Generation

Our Creative Team meet to brainstorm ideas for creative link building. Ideas are generated and carefully thought through. There are no limits to our creative thinking, and our scope for thinking outside the box is endless. Idea avenues often include: new content, video, imagery/info graphics, stunts, web development, social, blogs, and more. Final concepts are presented to the client for selection and approval.


Implementing creative link building consists of two parts:

  1. Creating the content – turning the chosen concept into reality. Planning the what, how, when and where.
  2. Community Engagement and Outreach – this involves researching & identifying the target audiences who would be interested in the content and who the influencers are that will be able to reach the target audiences effectively and efficiently.

You can find more information on all of our link building services on other pages of our site. Please feel free to get in touch or click on the tab to the right to send us an enquiry.  We are ready and waiting to discuss your creative link building ideas and the benefits for you.

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